Episode 18 - Inside automotive events with Jo Knowles
Sponsored by BM Catalysts
In the latest episode, we dive into the world of automotive events with Jo Knowles, Event Director of Automechanika UK and the UK Garage & Bodyshop Event. Jo shares her journey from aspiring festival organiser to running some of the industry’s most recognised events, and how she ended up building a career in the automotive sector.
She also reflects on some of her early experiences around cars and how those moments helped shape her understanding of the automotive aftermarket, adding a lighter, more personal side to a wider conversation about where the industry is heading.
Register for the UK Garage & Bodyshop Event 2026 here.
The real value of automotive events
A key theme throughout the discussion is the role of events in the sector. While exhibitors are often what draw people in, Jo explains that the real value comes from the education and learning opportunities designed to support garage owners, technicians, and the wider aftermarket community.
How the industry is changing
The conversation also touches on how the industry is evolving, with a growing focus on fresh content, new ways of engaging audiences, and the importance of bringing more diversity into automotive events. Jo highlights the need to attract a wider range of people into the sector and make sure events reflect where the industry is heading, not just where it’s been.
What’s coming at this year’s UK Garage & Bodyshop Event
Looking ahead, Jo gives an insight into this year’s UK Garage & Bodyshop Event, including new features, activations, and a stronger emphasis on practical learning and development. Her enthusiasm for the show comes through clearly, along with the level of planning and detail that goes into delivering it.
Getting the most from the event
As the episode wraps up, Jo stresses the importance of pre-planning for anyone attending. With so much happening across the event, having a clear idea of what to see and when can make a big difference to the overall experience.
For anyone involved in the automotive industry, this episode offers a clear look behind the scenes of how major events are built, and what they are trying to achieve for the future of the sector.
🎟️ Register for the UK Garage & Bodyshop Event 2026
🎧 Listen now on Podbean, or search for Garage Talk Unwrapped - The Podcast on any of your favourite podcast streaming platforms.
💡 Sponsored by: BM Catalysts