Episode 15 - Unleashing the chaos: PR and marketing strategy
Sponsored by BM Catalysts
In the latest episode of Garage Talk Unwrapped - The Podcast, Vicky and Ben are joined by the self-proclaimed “Chaos Twins” Cheryl Dean and Annie Sutton from Impression.
With a wealth of experience across PR and digital marketing, the conversation dives straight into the realities of promoting a garage business in a crowded, fast-moving aftermarket. It is honest, energetic and packed with practical insight.
Why Storytelling Matters
One of the biggest themes throughout the episode is the importance of storytelling. Cheryl and Annie make it clear that effective PR is not about constantly pushing sales. It is about building trust, credibility and a recognisable brand. Garages already have great stories, they’re just not always telling them.
Getting the right message in front of the right people at the right time, consistently, is what makes the difference.
Reviews Can Make or Break You
Online reviews are no longer optional. They are one of the biggest decision making factors for customers. The Chaos Twins explain why actively encouraging positive reviews should be part of every garage’s process. Just as important is how negative feedback is handled. A measured, professional response can actually strengthen your reputation rather than damage it.
Handled well, even a bad review can become a positive.
Challenges of Marketing a Garage
Time and knowledge are two of the biggest barriers garages face when it comes to marketing.
Social media can feel overwhelming, and knowing what works is not always straightforward. Cheryl and Annie’s advice is simple: start somewhere and be prepared to experiment.
Not everything will land, but doing nothing guarantees no results.
TikTok, Trends and Reaching New Audiences
The episode also explores how platforms like TikTok are changing the game.
Garages have a huge opportunity to showcase what they do in a more engaging and authentic way. From quick tips to behind-the-scenes content, there is plenty of scope to connect with a younger audience and stand out from competitors still relying on traditional methods.
Embrace the chaos
This episode is packed with practical advice, honest opinions and a refreshing take on marketing in the aftermarket.
Cheryl and Annie bring energy and clarity to a topic that many garages struggle with, showing that you do not need to have everything perfect, you just need to get started.
If you are looking to raise your profile, attract more customers and build a stronger brand, this is an episode worth listening to.
🎧 Listen now on Podbean, or search for Garage Talk Unwrapped - The Podcast on any of your favourite podcast streaming platforms.
💡 Sponsored by: BM Catalysts