Aftermarket comms consultant mobilises industry support for breast cancer challenge
World Cancer Day launch calls on automotive aftermarket businesses to support fundraising and corporate sponsorship drive
Jane Wright, founder of The Wright Consultancy and known for advising businesses across the automotive aftermarket on reputation and communications, has today launched a new fundraising and awareness campaign, timed to coincide with World Cancer Day.
The campaign, titled Two Friends. One Wall. One Mission., will see Wright and close friend Joanne Elsdon take on a demanding five-day trek across five of the Great Wall of China’s toughest sections in September 2026.
By sharing the campaign through her work and network in the automotive aftermarket, Wright hopes to encourage businesses across the sector to support a cause that affects employees, customers and families alike.
The challenge is raising funds for UK breast cancer awareness charity CoppaFeel!, which focuses on educating people about body awareness and the importance of early detection.
The cause is deeply personal. Six weeks before her 50th birthday, Elsdon found a lump after noticing changes in her body. With no routine screening at that stage, early self-detection led to a Stage 2 breast cancer diagnosis. Following chemotherapy and radiotherapy, she is now cancer-free.
“Early detection likely saved Jo’s life,” said Wright. “That’s why CoppaFeel’s work matters so much. It gives people the confidence and knowledge to check themselves and to act early, something that still isn’t talked about enough.”
The campaign launch coincides with today’s announcement of the Government’s new National Cancer Plan, the first major cancer strategy in over a decade. A central focus of the plan is improving early diagnosis, reinforcing the importance of awareness, self-checking and timely action – the same principles at the heart of the campaign.
The fundraising drive has launched with an initial target of £8,000, with donations being collected via its affectionately named ‘Boobs, Boots and a Bloody Big Wall’ JustGiving page.
Alongside individual donations, Wright is also inviting corporate sponsorship from automotive aftermarket businesses wishing to support the campaign and visibly align with a nationally recognised health charity.
Sponsorship opportunities include brand visibility across campaign updates, social media content during training and the trek itself, and creative engagement such as video shout-outs from the Great Wall.
“This industry is built on people,” Wright added. “Teams, families and long-standing relationships. Supporting this campaign is a way for businesses to show that those people matter beyond the workplace.”
While fundraising is a key aim, Wright says awareness remains central to the campaign.
“If this encourages even one person to check themselves earlier, or to have a conversation they might otherwise avoid, then it’s doing exactly what we set out to do.”
The campaign will run throughout 2026 in the lead-up to the September trek.
To support the campaign:
Donate via the ‘Boobs, Boots and a Bloody Big Wall’ JustGiving page here https://www.justgiving.com/page/joanne-elsdon-1769961696304?utm_medium=FR&utm_source=CL
Get in touch to discuss corporate sponsorship here
Share the campaign within your network
Use World Cancer Day as a reminder to check yourself and encourage others to do the same