Kumho Tire announces 5-year partnership with Leicester Tigers

Kumho Tire has announced its appointment as official partner of Leicester Tigers rugby union football club.

The partnership will see the Kumho branding feature on the men’s matchday shirt for the next five seasons and features a host of collaborations including pitch-side branding, stadium activations and joint promotional campaigns.

Speaking about the new agreement, Leicester Tigers Chief Executive Officer Andrea Pinchen said: “This is an exciting deal, bringing in a global brand of Kumho’s standing to our club and beginning what we know will be a wonderful relationship.

“On behalf of Leicester Tigers, I want to thank Kumho for its commitment to our club and look forward to working together.

“We are incredibly protective of our name and brand, so only partner with the very best of which Kumho represents. On behalf of the club, I want to thank Kumho for its commitment to our club and look forward to working together.”

Managing Director of Kumho Tyre UK, Richard Lyons added: “Kumho Tire is delighted to partner with Leicester Tigers and to engage with their loyal fanbase in the UK and around the world. 

“Our two brands share many values, especially that of teamwork, and we believe there will be excellent opportunities for development and growth over the coming seasons.”