Axalta Unveils Redefined as its 2027 Color of the Year

• Deep ruby-red finish brings a new perspective to automotive colour with a sophisticated,  jewel-like character  

Axalta Coating Systems unveiled Redefined, its 2027 Global Automotive Color of the Year, live at Automechanika Frankfurt. A saturated, luminous ruby red, Redefined catches and reflects light with a subtle sparkle, creating unexpected depth and dimension and a sophisticated, jewel-like appearance.  

Rooted in heritage but designed for today’s world, Redefined reflects consumers' growing desire for vehicles that feel expressive and personal while remaining refined and enduring. The deep ruby-red finish offers a contemporary interpretation of an iconic automotive colour, balancing the confidence and emotion associated with red with a distinctive character that feels modern and sophisticated.  

"Redefined represents where we see automotive colour going, expressive and individual, but still refined and timeless," said Matthew Boland, Vice President of Global Refinish Technology at Axalta. "The deepness of the ruby tone combined with its luminosity and depth creates a colour that comes alive with the vehicle. It's a great example of how we can take a familiar colour and use the art and science of coatings to give it an entirely new perspective."