Best Autocentres Totton showcases new DUNLOP brand identity
Totton site introduces new DUNLOP branding across workshop and customer areas
Installation includes 20-metre external signage and 5.6-metre in-store history wall
Upgrade reflects Best Autocentres’ focus on premium tyres and enhanced customer experience
Best Autocentres’ Totton branch is the first site in the UK to showcase the latest DUNLOP brand identity. It marks the latest expansion into the premium European market for the renowned tyre manufacturer and the first step in a renewed UK initiative expected to reach more dealers in the future.
Located on Eddystone Road, Totton, Hampshire, the site now features a 20-metre DUNLOP banner across its main external wall, alongside a 5.6-metre history wall within the customer waiting area. The installation highlights DUNLOP’s 138-year heritage, bringing its motorsport and tyre technology credentials into a modern retail environment.
The Totton branch was selected to showcase the new branding due to its strong alignment with DUNLOP’s premium positioning, including a high uptake of premium tyres and a focus on performance-led products. The site has operated from the same location for over ten years and became a DUNLOP dealer in March 2026, with additional Best Autocentres sites also introducing the brand into their ranges.
The upgrade forms part of Best Autocentres’ ongoing focus on enhancing its workshop and customer environment. The Totton branch has capacity for over 1,500 tyres and includes eight fitting bays, advanced wheel alignment and balancing equipment, and a dedicated ADAS calibration system operated by a trained technician. The site is also equipped to support modern vehicles, with EV-trained staff and high-capacity commercial lifts.
“We are delighted to have the historic DUNLOP brand on board as it re-establishes its presence in the European market,” said Tobyn Brooks, CEO of Best Autocentres. “This upgrade reflects our commitment to providing a premium environment for our customers, alongside access to one of the most recognised names in the tyre industry.”
Markus Bögner, managing director and president of Dunlop Tyre Europe GmbH, added: “Best Autocentres Totton is a strong example of a modern retail environment that aligns well with DUNLOP’s premium positioning. The site brings the brand to life in a way that reflects its heritage, performance credentials and focus on today’s drivers.”