BM Catalysts Enjoys Successful Return to UK Garage & Bodyshop Event
BM Catalysts are celebrating a highly successful appearance, with a strong visitor engagement, valuable conversations and significant interest shown in aftermarket initiatives.
A major objective for the event was increasing the awareness of BM Garage Pro, the online learning platform, dedicated to providing accessible educational material centred to workshops and technicians. Through live demonstrations and discussions with visitors, the BM Catalysts team showcased the platform’s extensive technical resources, training materials and emissions guidance, highlighting how it can help improve knowledge and efficiency within the aftermarket.
Tom Vallé, Senior Marketing Manager at BM Catalysts said: “One of our main goals for this year’s event was to put BM Garage Pro in front of as many technicians and workshop owners as possible. The response was extremely positive, with visitors keen to learn more about the platform and the support it provides."
“Events like UK Garage & Bodyshop give us the opportunity to demonstrate the value of Garage Pro face-to-face and show how it can help workshops access reliable technical information and training”, he added.
The event also provided an important opportunity for the team to strengthen relationships and connect with professionals from across the industry. Valuable discussions with partners, suppliers and industry contacts covered market development, technical challenged and future opportunities.
One of the most popular attractions on stand was the return on the Spin the Wheel competition. Going into the event with the second most registration sign-upsrecorded, BM Catalysts invested in a new enhanced Spin the Wheel, with World Cup themed prizes. The activity attracted visitors through both days and helped create a lively atmosphere on Stand F20.
Vallé said: “Firstly, it was a great achievement to see BM record the second most registration sign-ups, due to the number of visitors we attracted, we found it vitally important that we invest to give the best experience possible for everyone attending Stand F20."
"The response was brilliant and it certainly helped make the stand a destination for all attendees”, he added.
Alongside the competition, visitors were able to explore BM Catalysts QR code technology featured on all parts and take part in demonstrations on how to access technical guidance and information as well as how to register for extended warranties. A small addition that reinforces the commitment to providing accessible technical assistance to the professionals within the automotive aftermarket.
To round out the perfect event, Both Senior Marketing Manager, Tom Vallé and Marketing Executive, Joseph O’Neill were awarded the Thirty Under 30 award for outstanding achievements within the industry. This double award encapsulated the success experienced by BM Catalyst at this years UK Garage & Bodyshop Event.