Frasle Mobility expands offering through the Nakata brand
Introduction of component lines in Europe and product launches in the Americas strengthen the brand’s presence abroad
Frasle Mobility continues to advance its strategy to expand its product portfolio in international markets. Through Nakata, a leading brand in the manufacturing of aftermarket auto parts, the company is increasing its presence in Europe and the Americas by expanding its range of products in countries such as the United Kingdom, the United States, Argentina, and Colombia.
In April, the company began marketing the first products from Nakata’s transmission line through its unit in the United Kingdom, which already worked with the well-known braking brands Juratek and ABtex. The product offering in the European continent is expected to grow by the end of the year with new suspension and steering lines, supported by a robust distribution network dedicated to this segment.
The synergy between Frasle Mobility’s business units enables the company to identify expansion opportunities in the global market—both in Europe and the Americas—contributing to everything from portfolio selection to the structuring of sales and distribution channels.
“We continue to analyze business opportunities across all geographies, establishing long-term partnerships to meet the demands of the global aftermarket,” says Marcelo Tonon, Executive Director of Ride and Comfort Divison at Frasle Mobility, as he reinforces the company’s strategy of internationalizing its brands, products, and services.