GSF Car Parts accelerates premium filtration offer with FRAM® partnership

GSF Car Parts (GSF) has announced it will be the UK aftermarket supplier of FRAM® filtration range.  

Manufactured by PURFLUX GROUP, FRAM® draws on 70 years of Original Equipment (OE) and aftermarket expertise to deliver OE-quality filtration at a competitive price point. GSF Car Parts will roll out FRAM® filtration products across its network, delivering a comprehensive range with 90% coverage for passenger cars and light commercial vehicles. The OE quality range includes fuel, carbon & pollen cabin, air and oil filters designed to offer premium performance. 

The agreement also marks the return of FRAM® to the UK aftermarket with GSF who successfully sold the brand previously. Founded in the United States in 1932 and established in Treforest in 1937, FRAM® has long been part of the British motor trade.

Steve Horne, CEO of GSF Car Parts, said: “This partnership is about bringing an exceptional filtration range back to garages. Workshops want quality they can trust, availability they can rely on and pricing that makes sense. FRAM® delivers on all three, and working with a brand of this calibre allows us to bring genuine OE-level filtration into the heart of the UK aftermarket at scale.”

Julien Grange, CEO of the PURFLUX GROUP, said: “This partnership marks an important new chapter for FRAM® in the UK.”