GSF looks ahead to TechFest Midlands
GSF Car Parts heads to Coventry’s CBS Arena on 19th June for its second TechFest of the year.
“There’s nothing like TechFest” according to one of the 70 top aftermarket brands present at TechFest North, hosted at Manchester’s Victoria Warehouse last month.
“We set out to create an informal atmosphere and finding interesting venues is the first step in the process,” explains James Onions, Marketing and Communications Director at GSF.
“From the second a guest arrives at TechFest, there’s a wide range of things to see and do. Whether that’s exclusive on the night offers or being treated to complimentary award-winning catering. Everything is designed around our garage guests. We know they are busy people so we pack in as much as we can. There’s opportunities to meet people, gain knowledge, inspiration, and of course save them money.”
Luke Garratt, UK & Nordics Technical Services Manager at Delphi, shares the enthusiasm: "Last year, we came to TechFest at Wembley and really enjoyed the event,” he explains. “This year, it's fantastic to see how much the event has grown. There are clearly a lot more people here, and the cars on display are incredible.”
“For us as a company, it's a great opportunity to gain real-world exposure to the end users of our products. Talking directly to the technicians who are fitting our braking, steering, and suspension components, or using our diagnostics tools, helps us understand exactly what they need and want."