International customer programme achieves impressive interim results

Over 2,500 companies now hold Blue, Silver or Gold status as exhibitors within the Automechanika family of trade fairs. 51 of them are currently attending Automechanika in Frankfurt as ‘Gold Lovers’. They were personally honoured for their loyalty today at a reception held at the exhibition centre. The programme will enter its next phase in the coming year.

Michael Johannes, Vice President Mobility & Logistics and Brand Manager at Automechanika, honoured the Gold-status exhibitors at a reception and presented the guests with personalised awards. This was followed by an outlook on the next programme cycle for 2026–2028 and the associated benefits. The networking session that followed provided an opportunity for one-to-one discussions with the international Automechanika team and other Gold-status exhibitors. “Those who exhibit at multiple Automechanika events worldwide are making a conscious choice time and again in favour of our offering and our network. This demonstrates a connection to the Automechanika brand that goes far beyond a single trade fair appearance. With this programme, we want to reward precisely this commitment and express our special thanks to our ‘Gold Lovers’,” says Michael Johannes.