OSRAM launches Bulb Check Week!
In anticipation of the clocks going back on Sunday 26th October, leading automotive lighting specialist, OSRAM, has launched Bulb Check Week from 20th – 26th October after its success last year with the campaign.
With the clocks going back, the nights will begin earlier, and therefore headlights will be used a lot more, so it’s the perfect time for workshops and factors to be reminding drivers to check their bulbs. Introducing Bulb Check Week from OSRAM!
OSRAM has been in the automotive industry for more than 110 years and has revealed its top tips in preparation for the clocks going back that factors and technicians can both pass onto their customers.
Look at bulbs for dimming, flickering and any signs of wear and tear.
Use the reflection in a shop window or a garage door to check the bulbs are functioning as they should be and balanced correctly, or ask someone to help look.
If a bulb has blown or is not working correctly, be sure to only sell or change it with a premium quality bulbs that can be trusted. While it may be tempting to buy cheap/unknown brands, if they are not ECE approved they could cause glare on the road, blow a lot earlier than they should, frustrating customers, and potentially damaging your business reputation.
OSRAM also recommends changing both headlight bulbs when one blows, as the other one might be close to failing too. A car is designed so that it works best when both headlights are functioning equally. Only then will a driver get the full advantage of the combined headlight beam. In addition, by replacing bulbs in pairs, it doubles the revenue for factors and workshops, so it’s an upselling opportunity not to be missed.
Think about the three facts of light this lighting season:
- Check and Change – offer a bulb check service and change and charge customers for doing so - there are retailers out there that do so!
- Replace in Pairs – headlight bulbs degrade at the same rate, so if one has blown the other won’t be far behind. Always replace in pairs and double the profit!
- Upgrade Customers Vision – if replacing in pairs, offer customers a choice of brighter and whiter light with a simple upgrade to new NIGHT BREAKER 220 for example. Triple profits – replace one bulb with two bulbs and revel in the profits opportunities that come additionally from more expensive upgrade bulbs.
- Fitting Service - It is one thing to fit bulbs, it is another to align them correctly to ensure the light goes exactly where it is needed. Alignment is crucial and something that can only really be done by experts. Mechanics need to not be afraid of charging for this time or service. No different to wheel balancing.
OSRAM won’t leave you in the dark!