Park’s Motor Group uses Keyloop Service Hub to grow aftersales revenue

Park’s Motor Group has deployed Keyloop’s web-based Service Hub solution across all of its workshops.

Prior to the implementation, the group identified the need to streamline a mix of aftersales processes and technologies that technicians and service teams relied on every day. Park’s has now unified its aftersales operations around Service Hub, allowing it to implement efficient new workflows and introduce new tools for managing its workshops and its ongoing interactions with aftersales customers – including a more structured process for upselling. For technicians, Service Hub is transforming the speed and ease of completing vehicle health checks and workshop clocking, all aided by a new tablet-compatible interface. 

Customers now benefit from improved clarity and convenience when engaging with Park’s sites online and in the service reception, cutting no-shows and facilitating check-ins, as well as helping service staff secure more approvals for current and deferred work.

Scott Menzies, Group Service Manager at Park’s Motor Group, commented: “We immediately made a saving by cutting back on investment in three separate aftersales solutions, but Service Hub is delivering so much more. It’s simple for staff to use”

A 30-year collaboration

The latest agreement builds on a collaboration between Park’s Motor Group and Keyloop spanning almost 30 years. Park’s has played a key role in helping Keyloop shape and enhance its digital solutions, so it was a natural partner to pilot the new Service Hub platform. The group will be implementing other solutions that form part of Fusion, Keyloop’s new Automotive Retail Platform (ARP), as they are launched.

“The benefits that Service Hub brings to staff and customers is second to none. We’re really excited to see how we can integrate Service Hub with the other Fusion products, as they become available,” adds Menzies.

Service Hub sits within the ‘Ownership’ domain of Fusion, which optimises the entire vehicle sales process – from consumer enquiry through to ownership and retention. All of the tools in Service Hub draw upon information held in Fusion’s Active Data Core, which provides a single comprehensive record of customer interactions and transactions, as well as the live status of any aftersales service contracts.

Adrian Nash, Chief Product Officer at Keyloop, added: “Pilot sites play a crucial role in validating how new products solve real-world problems and maximise operational performance for our retailers. We can evaluate how individual products add value, and how they support the wider use-case of the Fusion Automotive Retail Platform.  

"With Service Hub now in place, Park’s has made a step-change in aftersales efficiency, is enhancing the customer experience and maximising customer value. Staff across the business are continuing to exploit new facets of Service Hub’s functionality to deliver the simplicity, efficiency and profitability the business was looking for.”

An end-to-end aftersales solution

Launched in May 2025, Service Hub is a major new cloud-native, web-based solution that helps dealers manage internal and customer-facing stages in the aftersales journey, from booking to check-out. Implementations of Service Hub have shown it increases order value, improves efficiency and drives customer satisfaction.

The primary tools within Service Hub fall under four main categories:

• Customer experience and efficiency – includes Online Service Booking; Online and In-store Check-In; Booking Management; and On-the-Day Management.

• Technician tools – includes digitised Clocking for accurate time recording, as well as reporting on productivity; and Inspections for identifying, logging and reporting on additional work.

• Workshop Management – to allocate and control all workshop jobs, helping to maximise productivity, utilisation and efficiency.

• Aftersales Consumer Engagement – to manage all aftersales-related communication and engagement via customers’ preferred channels, aiding approvals and upsell through personalised messaging and prompts for the service department.