Pivotal Year as Duckhams Oils Gains Foothold in Key Markets
Duckhams Oils is reflecting on a pivotal twelve months in the brand’s 126-year history as 2025 draws to a close. During the year, the Duckhams has increased its footprint in the UK and internationally as part of its go-to-market strategy.
In May 2025, the iconic British engine oil brand announced a significant new investment from UK entrepreneur and business leader Zuber Issa CBE, for an undisclosed amount. At Automechanika in Birmingham in June, Duckhams unveiled its new Go To Market strategy, focused on driving new channel partners and retail distribution in the UK and key international markets.
By October, Duckhams high quality engine oils were rolling out onto the shelves of 150 EG On The Move forecourts in England, Scotland and Wales, from Aberdeen to Ashford and Bridgend to Bexhill-on-Sea. Duckhams also secured new direct-to-consumer retail partnerships with Screwfix and Amazon and launched its branded eBay store in partnership with D2P Autoparts, the UK's leading online supplier of high-quality, aftermarket car parts.
Globally, Duckhams launched a new range of co-branded two-wheeler oils, proudly developed in collaboration with JDT Lubricants in Malaysia during the year. Formulated with cutting-edge technology and advanced additives, these premium engine oils deliver exceptional efficiency and long-lasting engine protection, even under the toughest conditions. In November 2025, the products were awarded SIRIM Product Certification, confirming that they meet strict safety, quality, and regulatory standards. The SIRIM certification was introduced by Malaysian authorities in response to growing concerns over the increasing number of counterfeit engine oils in domestic and international markets.
Duckhams’ joint venture in Thailand delivered record revenues driven by an active promotional and motorsport programme. Duckhams Thailand competed in the PT Racing Series, Toyo Tires Explorar Racing, and the Motocross Championship. Duckhams has also recently signed a new agreement to strengthen its presence in one of Indonesia's largest automotive markets.
Mike Bewsey, Duckhams CEO, commented, “It’s been a dynamic 12 months at Duckhams as we bring our new strategy to market and deliver on our growth trajectory. In the UK and internationally, we are building on Duckhams' established legacy while propelling it into a new era of innovation and growth. We expect further retail partners to come on board in 2026, opening even more ways for mechanics and motorists to access this cherished British classic.”