Simply Brands returns to Automechanika Frankfurt with biggest line-up yet

Simply Brands, is expecting big opportunities from Automechanika Frankfurt as it continues its European expansion. 

From 8th – 12th September, Simply Brands will occupy a prominent stand in hall 3.1 stand C63, showcasing a product range that spans the full breadth of automotive accessories its growing customer base relies on, from lighting, interior and exterior accessories and electric-vehicle accessories to car care, wiper blades and more, creating a genuine one-stop shop for all automotive needs.

This year, the stand brings together the company’s full family of brands, each targeting a specific part of the market.

Simply Auto is the core range of automotive accessories and car care products, covering bulbs, wiper blades, cleaning and the everyday essentials motorists rely on. The most recent introduction into the company is SBxPro, which is a specialist professional range built for technicians, including maintenance sprays such as brake cleaner, instant gasket sealant and EGR valve cleaner, alongside direct fit wiper blades. Invisible Glass Wipers is a premium silicone hybrid wiper blade range, which is engineered for streak-free, all-weather clarity.

Another brand that will be on the stand is Simply Tools, a growing range of quality hand tools and workshop essentials. Finally, Fine & Dandy complete the stand at Automechanika Frankfurt, a collection of playful and practical car, travel and lifestyle accessories designed for impulse buy retail appeal with eye catching packaging.

“Automechanika Frankfurt is the perfect stage to show retailers and distributors just how far our brand portfolio has grown,” said Sam Robinson, Business Development Manager at Simply Brands. “From Simply Auto and SBxPro through to Fine & Dandy, we are able to offer partners a genuine one-stop solution – whether they want established brands off the shelf or a fully managed private label programme.”