Successful Gravity debut for Motul as Goodwood Revival beckons
Major Motul presence at one of the UK’s largest automotive events
Busy programme for Motul as it prepares to activate its Goodwood Revival partnership for 2025
It is peak season for Automotive events and for Motul arguably the busiest time of the year in the UK.
The August Bank Holiday weekend marked Motul’s debut at Gravity Show at the NEC, Birmingham. As one of the event’s main partners, Motul was highly prominent in both its branding and its on-show activity.
Gravity Show has grown to become one of the UK’s major automotive events and this year it further expanded its reach, with more than 40,000 visitors to the two-day show, which filled six halls and, outside of the halls, boasted a food and car club area, as well as a specially constructed drift arena.
The new partnership was very much on display, with huge banners on the entry into various halls, branding on the main stage and on the various sensational Gravity cars around the show, and it even extended to the large slot car racing circuit, which featured a rotating Motul tower!
Motul’s stand was one of the biggest it has ever built occupied at a UK show. Featuring no less than five cars, which included an Audi R8 from Motul specialist tuning partner, RE Performance, a Renault 5GT Turbo-alike, Nissan Skyline, BMW M3 and an 1100BHP Audi R6 Estate! With a shop area, business area and relaxation zone, as well as a large dual sided video display unit, featuring various of the cars on the stand, the association with Gravity and more general Motul content, the stand drew a continual stream of visitors throughout the event.
“The first time at a new event is always a learning experience, but we were really impressed, not only by the quality of exhibits but also by the knowledge and interest of visitors to the stand,” enthused Andy Wait, head of UK & Ireland business for Motul. “All in all it was a great first outing at the show and we are now looking forward to collaborating with Gravity Show on various upcoming projects.”
“We have very quickly formed a great working relationship with the Motul team,” comments Gravity’s Head of Business Development, Dom Day, “and we have some great builds in planning and in process, to which Motul are contributing both product and expertise. What makes it better still is that we seem to have similar mindsets - and that is hopefully going to make working together something special.”
Coming up hard on the heels of the Gravity Show is one of Motul’s showpieces of the year, the Goodwood Revival.
Motul has been a major partner of this amazing retro festival for a number of years now. For three days in September, the Sussex race track and its environs will step back in time to relive the era when Goodwood was active and one of the UK’s leading motorsport venues. Tens of thousands of visitors dress up in retro clothing to watch some of the world’s most prized and most expensive race cars, driven by some of the world’s most famous drivers, take on the challenge of the 2.36 mile circuit.
The Revival is part race meeting, part garden party and part celebration of all things automotive. Motul’s history of quality, innovation and motorsport makes it a perfect fit for the Revival and Motul will be running several sites around the race circuit. In the High Street, Motul will have a display detailing some of its history and high points, as well is its current offering. Motul will continue its programme of helping both competitors and car clubs, by offering oil analysis from its mobile laboratory. In recent times this has become one of the most valued services at any race meeting, often helping competitors to avoid catastrophic engine and transmission failures, thus saving them money and also potentially being in a dangerous situation on track or road. Motul is also the title sponsor of one of the key races of the weekend, the St Mary’s Trophy race for 1950s and 1960s saloon cars.
“The Revival is not just one of the UK’s, but indeed one of the world’s Blue Riband automotive events. There is nothing quite like it,” continues Andy Wait. “Our presence there is huge, both from a UK and an International perspective, and we hope it enhances the Revival experience for competitors and visitors alike.”