Tjekvik appoints new Chief Revenue Officer to unlock next phase of growth

Tjekvik has appointed Martin Nørgaard Høgh as its new Chief Revenue Officer. He will play a key role in helping the business build on its current high rate of growth across Europe, while also fostering links with dealer groups and aftersales service providers.

Nørgaard Høgh brings with him over 15 years of automotive industry experience, most recently as VP of Sales, Marketing and Business Development at Connected Cars, a producer of vehicle connectivity solutions. Prior to this he pursued a series of entrepreneurial ventures and spent over seven years with Volkswagen in Denmark, where he progressed in sales and aftersales roles.

Christian Mark, CEO at Tjekvik, said: “Martin’s expertise and leadership will be invaluable as we take steps to further build our presence across Europe and further afield. Up to the end of Q3 this year, we’ve continued to see high rates of growth in dealer sign-ups and user adoption, with over three million digital interactions, up 20 per cent year-on-year. Martin will ensure we build on this momentum.”

Q&A - Martin Nørgaard Høgh

You’ve just arrived from Connected Cars, a company that delivers software solutions designed to bridge the gap between customers and their vehicles. What learnings will you bring to Tjekvik?

One of the key learnings from my time at Connected Cars is that there’s a big difference between what a technology can do in theory and what it actually delivers once implemented. Having an end-to-end solution that’s tangible, easy to deploy and brings immediate value to the customer is absolutely critical. The automotive industry is incredibly competitive and fast-paced – if something isn’t simple to implement and doesn’t create instant value, it will quickly get lost among other priorities.

Another takeaway is how transformative digitalisation can be when applied in the right way. The automotive industry has optimised its processes for decades, but in many areas it’s still catching up on digital transformation. There’s huge potential in rethinking how technology supports both customers and workshops – and Tjekvik is a great example of how digitalisation can deliver real impact from day one.

What attracted you to Tjekvik?

I’ve been following Tjekvik for quite some time and I’ve always been impressed by what the team has achieved. On the surface, Tjekvik offers a relatively simple solution, but that simplicity is its strength. It’s easy to understand, quick to implement, and delivers an immediate return on investment for dealers.

What really stood out to me is how, with a relatively small team, Tjekvik has managed to establish itself as a first mover and global leader in digital check-in and service flow solutions. Joining the company that essentially created this product category is incredibly exciting.

What are your main plans at Tjekvik?

My first priority is to understand in detail what has made Tjekvik so successful so far – the people, the processes and the partnerships. From there, my focus will be on optimising and strengthening the organisation to unlock the next phase of growth.

We have ambitious goals – both in expanding our existing product footprint and in launching new solutions that build on our core strengths. This means preparing our commercial organisation – sales, marketing and customer success – to support a growing number of customers across existing and new markets. My aim is to ensure we continue to scale sustainably while keeping the agility and customer focus that has made Tjekvik what it is today.

What do you see as the key challenges facing the automotive retail sector, and how do you see Tjekvik being part of the solution?

The automotive retail sector is going through massive change – from new competition and evolving retail models like agency sales, to increasing pressure on profitability and staffing. Most of these changes have so far been concentrated in the sales side of the business, but I believe the real opportunity now lies in aftersales. 

As dealers consolidate into larger groups, they gain the resources and ambition to invest in digitalisation – and that’s where Tjekvik can play a key role. Our solutions help workshops operate more efficiently, improve customer satisfaction, and ultimately increase profitability.

I also see a huge potential in how Tjekvik leverages data and AI – for example, by analysing vehicle and customer history to predict needs and recommend additional services at the right time. This not only enhances customer experience but also supports service advisors by reducing manual workload and improving upsell potential.

In short, Tjekvik helps dealers do more with less - delivering a smoother, smarter, and more profitable aftersales experience for both customers and staff.