Van Mossel Jacksons Group appoints Autoglym LifeShine as preferred vehicle protection partner

• Autoglym LifeShine will be used at seven sites representing 30 brands, including Aston Martin, Bentley, BMW, Volkswagen and Porsche

• Bespoke Autoglym training for sales and technical teams will ensure a premium customer experience

• Luxury-focused in-store and digital assets will drive enquiries and conversions

Van Mossel Jacksons Group, a dealer group which specialises in new and pre-owned vehicles, including from many premium and luxury brands, has appointed Autoglym LifeShine as its preferred vehicle protection treatment provider for both new and approved used vehicles.

Autoglym LifeShine will be offered at all seven of Van Mossel Jacksons Group’s sites, which collectively represent 30 brands, including Aston Martin, Audi, Bentley Motors, BMW, Mercedes-Benz, MINI, Volkswagen and Porsche. The two-year partnership will initially see Autoglym LifeShine rolled out at the Group’s retailers on the Isle of Man, the Channel Islands and on the Isle of Wight.

Renowned for its pioneering ceramic CeraFuse™ Technology, Autoglym LifeShine protects paintwork, glass and interiors, all backed by a lifetime guarantee. The system was chosen because it delivers on the superior quality standards that Van Mossel Jacksons Group customers expect. 

Bespoke training and marketing support

Specialist in-person training sessions will be provided by Autoglym LifeShine to help sales teams promote the product, and to help technicians become familiar with the product and its application. To aid ongoing staff development, training sessions will be recorded for staff to revisit in the future.

Alongside the comprehensive training package, Autoglym LifeShine has devised sales analytics tools to help assess which touchpoints in the sales process are the most successful and which require additional attention. These methods will help Van Mossel Jacksons Group quantify the return on investment and allow training and marketing resources to be targeted more effectively.

To enhance the sales experience at each site and ensure customers understand the benefits of the LifeShine vehicle protection system, Autoglym’s Retailer Digital Toolkit will be supplied to each of Van Mossel Jacksons Group’s sites. This toolkit comprises premium in-showroom and digital marketing assets, including QR-linked materials, that blend product education with brand storytelling.

Jason Wilkins, Head of Group Financial Services at the Van Mossel Jacksons Group, said: “We sell vehicles from many of the world’s most respected car manufacturers, so it’s essential that we can offer customers a trusted, premium-grade surface protection treatment. LifeShine has a strong reputation for delivering the best results, and I look forward to working with the Autoglym team to explore new ways to engage with current and prospective customers.”     

Anna Houldsworth, Head of Paint Protection at Autoglym LifeShine, added: “The Van Mossel Jacksons Group team are keen to use LifeShine to drive improved profit per transaction, as well as maximise customers’ confidence in their purchase – at point of handover and through their full period of ownership. Our bespoke training programme for Group staff, coupled with our comprehensive lifetime guarantee, will contribute in a meaningful way to optimising customer loyalty.”