WAI heads to Automechanika Frankfurt to showcase expanded product offering

WAI will showcase its expanded product portfolio and strengthened European operation at this year's Automechanika Frankfurt, taking place from 8th-12th September 2026.

Automechanika Frankfurt provides the perfect platform for WAI to demonstrate how its continued investment across Europe is delivering greater product availability, enhanced technical expertise and an even stronger service for customers.

Visitors to the WAI stand will be able to explore the company's extensive product offering, including its market-leading starter motors, alternators and comprehensive air conditioning range, alongside the latest additions to its growing product portfolio, including new brake calipers. 

WAI's rotating electrics range is manufactured as 100% new, premium-quality units, delivering reliable cranking and charging performance while helping distributors and workshops benefit from fewer warranty claims, reduced returns and no core surcharge.

Following the successful integration of PSH into the WAI business, the company has further strengthened its European distribution network, combining strategically located warehouses, increased stock availability and enhanced logistics capabilities to provide faster, more efficient service across the region. Together with OE-matching quality products that meet or exceed original equipment specifications and undergo comprehensive testing, WAI continues to provide customers with a dependable aftermarket solution backed by local sales and technical support.

Richard Welland, Chief Commercial Officer at WAI, said: "Automechanika Frankfurt is always one of the highlights of the aftermarket calendar and provides a fantastic opportunity to meet with customers and partners from across Europe. Over the past year we've continued to strengthen our European business, expanding both our product offering and distribution capabilities while remaining focused on the quality and reliability that customers expect from WAI. Every product is engineered and rigorously tested to meet or exceed OE standards, giving customers confidence in every installation. We look forward to demonstrating that commitment at Automechanika Frankfurt 2026."