Bridgestone Turanza 6 All Season - a premium performer whatever the weather!
More and more UK motorists are opting for an all-season tyre, as they offer one of the best options to meet the challenges year round weather challenges in the UK in one product, which is why Bridgestone has pulled out all the stops in developing its best performing product yet.
Bridgestone’s premium touring all-season tyre prepares drivers to handle year-round stressful conditions with ultimate control. Based on comprehensive market research, the Bridgestone Turanza All Season 6 has been developed based on drivers’ input to answer their daily driving challenges.
According to research4, the all-season tyre market now represents 18% of the European tyre market, which underlines the fact that weather tyres like these are becoming increasingly popular.
As is synonymous with the Turanza name, Bridgestone’s Turanza All Season 6 tyre provides peace of mind and impressive handling when temperatures plummet, offering excellent response and traction in the wet. In addition, it boasts impressive longevity when the weather does change for the better, typically lasting much longer than a winter tyre. It has been brought to life based on comprehensive market research with thousands of European drivers on what they expect from an all-season touring tyre.
The launch follows a strong market growth towards all-season tyres witnessed since the launch of the predecessor of the Bridgestone Turanza All Season 6 in 2018. Drivers who do not face severe winter conditions like motorists tend to in the UK - or who use their cars on treated urban roads - increasingly opt for the convenience of an all-season tyre.
Specifically, the Bridgestone Turanza All Season 6 excels in three key areas:
1. Outstanding braking performance across the seasons
2. Exceptional snow performance
3. Superior mileage
The Bridgestone Turanza All Season 6 has been designed with ENLITEN - a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are electric vehicle-ready. It also features an optimised pattern design and a new compound for improved asphalt contact, water evacuation and snow trapping, as well as enhanced performance balance.
Bridgestone’s consumer sales director Drew Chapman said: “All season tyres perform admirably in all conditions and are perfect for the all season weather in the UK, something we have also sometimes experienced in just one day! The feedback we’ve been receiving on the Turanza All Season 6 tyre has been outsanding.
“The performance of the Turanza All Season 6 tyre, longevity improvements, of +20% more mileage vs its predecessor, coupled with the fact you don’t need to swap it over at any point, makes it an increasingly popular choice.”