Castrol launches own-brand range of vehicle batteries

Castrol has launched its own range of car and commercial vehicle batteries, with 90 new products introduced to date, ensuring compatibility with a very broad selection of passenger cars and light commercial vehicles.

These new products are available to new and existing workshops and consumers through Castrol’s established network of distributors and retail partners. The new battery range includes SLI-EFB-AGM batteries for automotive use, and SLI-EFB batteries for commercial vehicle use. 

This latest product diversification marks another step in Castrol’s journey toward becoming a comprehensive solution provider for vehicle workshops. Castrol already offers an extensive range of automotive fluids – including lubricants, greases, and coolants – alongside specialised training, branded marketing support and quality certification for its partners.

Vesna Di Tommaso, CEO of Castrol Europe, comments: “The introduction of Castrol batteries highlights our commitment to partnering closely with workshops by providing them with trusted aftermarket products, branded assets, and ongoing guidance. All of our new batteries are built to meet Castrol’s stringent quality standards, and we are taking measures to ensure consistent supply and competitive pricing to deliver value to our partners across the industry.”

Marta Lozano Barrero, Head of Masterbrand and Communications at Castrol, added: “Batteries are a critical part of the product offering for workshops and parts retailers, so it makes sense that they feature in our plans to further diversify beyond our core categories. Our new range of premium yet competitively priced batteries will deliver proven performance and reliability, all from a brand that consumers know and trust.”