FORVIA HELLA develops illuminated CLAAS emblem for Axion 9 tractor

• Innovative lighting solution sets new standards in the agricultural sector

• Three-part front structure with LED lighting stages the CLAAS brand identity and increases functionality

• Illuminated logo bezel is transferred to other CLAAS tractor models

In cooperation with leading agricultural machinery manufacturer CLAAS, international automotive supplier FORVIA HELLA has developed an illuminated logo surround for the Axion 9 large tractor series.

The innovative lighting solution sets new standards in combining lighting technology with brand-defining design in the agricultural sector, bringing together advanced LED technology with a distinctive design that clearly reinforces CLAAS’ brand identity.

"The illuminated logo bezel impressively demonstrates how we are sustainably developing agricultural technology through synergies and the transfer of know-how from the automotive industry. A technologically strong product, integrated into a high-volume production vehicle, strengthens our position as a leading provider of advanced lighting solutions in the agricultural sector," says Dr. Fabian Utermöhlen, Vice President Sales & Marketing in the Lifecycle Solutions Business Group at FORVIA HELLA. The illuminated logo bezel was first presented in November last year at the Agritechnica in Hanover.

The illuminated logo surround is the result of several years of cooperation between FORVIA HELLA and CLAAS. The focus is on a three-part front structure: the centrally positioned illuminated CLAAS logo is flanked by powerful work lamps and daytime running lights.

"This solution not only significantly enhances the appearance of the tractors, but also combines the highest lighting requirements with efficient electronics in minimal packaging," says Utermöhlen.