Lighting the way this winter

OSRAM reminds workshops and factors to focus on bulb sales this winter, especially as the component is more likely to fail in colder temperatures.

Naturally drivers will notice if their bulbs are performing poorly, as they use them more over winter months, but factors and workshops should be actively encouraging drivers to consider their bulbs while they’re still working before they potentially break.

One of the main reasons for bulb failure in the winter months is due to the tungsten filament, which is a part of every halogen bulb and what generates the light when a current passes through it, as cold weather can cause it to contract, which can lead to it breaking.

Factors and workshops should also lean on the fact that because it’s getting darker earlier, drivers will want the best light source to see the road ahead, and should upsell brighter and whiter bulbs, so drivers can comfortably see everything on the road and have maximum visibility.