Episode 11 - The art of automotive marketing
Sponsored by BM Catalysts
In the latest episode of our podcast, we delve into the fascinating world of automotive marketing with Tom Valleé and Joe O'Neill from BM Catalysts, the UK and Europe's leading manufacturer of catalytic converters, DPFs, and front pipes. This episode is a treasure trove of insights, especially for those interested in the intricacies of marketing within the automotive aftermarket sector.
Marketing Strategy
Tom and Joe share their unique perspectives on the challenges and opportunities in marketing for a manufacturer. They discuss the importance of creativity, adaptability, and understanding market dynamics in crafting effective marketing strategies. One of the key takeaways from their discussion is the notion that marketing is not merely about advertising; it's about engaging with the audience through various channels and mediums.
Personal content
A particularly interesting point raised was the significance of personal content. Joe emphasises that marketing should not just focus on products but also on the people behind the brand. This approach not only humanises the company but also fosters a deeper connection with the audience. Tom adds that the best content creators are those who are unafraid to take risks and put themselves out there, which often leads to better engagement and brand loyalty.
AI & Trends
Throughout the episode, the duo also touches on the evolving landscape of digital marketing, including the integration of AI and the importance of SEO. They highlight the necessity of staying ahead of trends and being open to experimentation, especially in a sector that can sometimes be reserved in its marketing approaches.
Trade Vs Consumer
Listeners will find value in their discussion about the balance between trade and consumer marketing. Tom and Joe explain how they navigate this dual focus, particularly as BM Catalysts expands its reach into European markets. Their insights into crafting messages that resonate with different audiences are invaluable for anyone looking to enhance their marketing efforts.
Summary
The episode wraps up with a conversation about the future of marketing in the automotive industry. Tom and Joe express their commitment to pushing boundaries and embracing new technologies, ensuring that BM Catalysts remains at the forefront of the market.
🎧 Listen now on Podbean, or search for Garage Talk Unwrapped - The Podcast on any of your favourite podcast streaming platforms.
💡 Sponsored by: BM Catalysts