Alpine and Chicane partner with Masters of Motoring for 2024
Renault’s Sports Car brand comes on board for Masters Weekend
Automotive marketing experts, Chicane become name partner for VIP Area
Masters website further upgraded for ease of use
Early Bird Ticketing runs until end of month
Masters of Motoring 2024 presented by Footman James, which is being staged over the weekend of the 1st and 2nd of June at Castle Combe Race Circuit and Bowood House & Gardens continues to attract leading automotive brands for the event.
The latest to join the ranks is Alpine, the sports car arm of Renault. The brand (www.alpine-cars.co.uk), nowadays seen in the both the Formula One and World Endurance Championships, is expanding its range and reach. Visitors to Masters of Motoring will be able to get up close and personal with examples of the pretty Alpine A110 range. The French machine, which is a modern interpretation of the famous A110 of the 60s and 70s which gained a huge reputation in rallying and has been lauded as one of the best small sportscars in the world by media and owners alike.
Joining Alpine at this year’s event will be award-winning automotive marketing company Chicane (www.chicane.marketing), which celebrates its 25th birthday in 2024. Chicane specialises in Automotive PR and Marketing, and is putting its name and branding to the event’s VIP hospitality area as part of its anniversary celebrations. The Chicane VIP Hospitality Area will be a feature, not only of Masters of Motoring, but also of the Great British Motor Show signature events at Harewood House later in June and Derbyshire’s famous Chatsworth House as well as Arley Hall in Cheshire, and Kelmarsh Hall in Northamptonshire over the course of the Summer. Chicane will host a variety of media and automotive industry guests at each event.
“We are delighted that Alpine has decided to be part of Masters of Motoring presented by Footman James. It is a truly global brand that really resonates with anyone with an interest in cars,” enthuses Masters of Motoring Event Director, Steve Bishop.” I am also looking forward very much to seeing the Chicane VIP Hospitality Areas at our top events this year. This is our second year of working with them, and we are delighted that they have chosen to invest in the event to help celebrate their 25th Birthday. We look forward, very much, to welcoming both companies into the Masters of Motoring fold.”
The Masters of Motoring organisers are also pleased to announce that the Masters website has been further upgraded, in the run-up to the event and for the future. The event website, in its latest incarnation, has a familiar feel to it, but is intended to be easier to use, should offer faster access and will allow greater flexibility to adapt to the changing and expanding needs of the event as it develops and moves forward.
The website URL remains the same: www.mastersofmotoring.com
Masters of Motoring presented by Footman James is a two-day lifestyle motoring event over the weekend of June 1st and 2nd2024. With its mix of track acton at Castle Combe, and Concours at Bowood House & Gardens, Masters of Motoring is rapdily evolving as one of the key Supercar Events of the year.
The Saturday is a track-based action day staged at Castle Combe Race Circuit in Wiltshire, which is already set to feature a large and exciting selection of historic race and rally cars, classic and supercars. This will be followed by a VIP Concours-style event on Sunday at nearby Bowood House & Gardens. The impressive Wiltshire estate, with its spectacular stately home and beautiful gardens will form a wonderful backdrop to Masters’ classic and modern exotica, as well as marque and car anniversary displays. The weekend will also feature a selection of social events for both participants and visitors.
The demand for both tickets and participant spaces continues to be strong. The “Early Bird” offers, which offer a £10 per head price reduction for the 1st June Track Action Day at Castle Combe Race Circuit and an £8 per head reduction for the Concours Day at Bowood House & Gardens, are proving popular, and will run until the end of April.