Automechanika celebrates stand-out exhibitors with awards

Automechanika Birmingham 2025 has honoured the most creative and engaging exhibitors at this year’s event with its prestigious Best Stand and Best Customer Engagement awards, recognising outstanding efforts in connecting with visitors and delivering impactful brand experiences on the show floor.

Thousands of attendees gathered at the NEC from 3rd – 5th June, and with over 550 exhibitors showcasing cutting-edge tools, the latest technology, insights, plus networking and training opportunities. And now Automechanika Birmingham has revealed the winners of its Best Stand and Best Customer Engagement Awards.

Taking top honours for Best Customer Engagement (over 24sqm) was Castrol, followed by Snap-on as runner up and APEC & NAPA in third place. And special recognition for Best Customer Engagement (under 24sqm) went to Power Probe Group.

Each brand impressed with their interactive experiences, pre-show marketing, live demos, hands-on challenges and high-energy team presence, all of which helped draw in crowds and spark meaningful conversations with attendees across the three days.

In the Best Stand (space only) category, the top prize went to Niterra UK. The company’s visually striking and professionally executed stand was praised for its clear messaging, immersive design and seamless integration of product display with hospitality and engagement spaces, making it a standout attraction at the show. The company celebrated its 50th anniversary at the show and hosted special appearances by its motorsport ambassador Charlie Martin and racing driver Max Coates, plus unveiled the iconic John Player Special Lotus F1 car – a symbol of Niterra’s long-standing ties with motorsport excellence.

And the Best Stand (shell scheme) award was presented to NS 4x4 & Forged UK, as the brand successfully demonstrated how small spaces can still deliver big impact.

Joanne Knowles, Event Director at Messe Frankfurt UK, organisers of Automechanika Birmingham, commented: “We were blown away by the standard of exhibitor stands and interactions this year. From global brands to independent specialists, it was clear that every square metre was maximised to its full potential. These awards recognise those who went above and beyond to connect with their audience - and helped make Automechanika Birmingham 2025 one of the most memorable editions yet.”