Frasle Mobility continues to strengthen its UK marketing team

Frasle Mobility, whose UK brands include Juratek, Abtex, Fras-le and Nakata, has further strengthened its UK marketing team with the appointment of Olivia Naden as Digital Content Executive.

With a strong B2B marketing background and having recently completed a master’s degree in international marketing and management, Naden is well-equipped to hit the ground running in her new role.

Naden will be responsible for all aspects of digital marketing across Frasle Mobility’s house of brands, including developing social media content, email campaigns, web content and SEO to support brand development and customer engagement.

Naden joins the business at a time of continued investment and expansion. Having launched the Nakata brand into the UK market last year with an extensive wheel bearing range, the company is now set to launch a comprehensive range of steering and suspension components in the first half of the year.

The UK is the first country outside of Latin America to benefit from Nakata products, a testament to the capabilities of Frasle Mobility’s UK facilities and team which operate out of Doncaster and Belfast respectively.

Naden commented: “The expanding product portfolio and the creative opportunities this presents to help bring the brands to life in meaningful and engaging ways is very exciting. It’s one of the things that attracted me to this role, along with the company’s ethos for sustainability, social causes, and employee recognition, which aligns with my own values.”

Holly Brailsford, Marketing Manager for Frasle Mobility in the UK added: “The creation of the Digital Content Executive role was natural progression for us as the business continues to grow, and we’re thrilled to have Livv join the team. Her passion and enthusiasm for all things digital is clear to see. She’s bringing plenty of fresh energy and ideas to the table which we can’t wait to put into practice, not only for our brands, but to also help support our customers.”

To connect with Olivia on LinkedIn, clickhere.