GEM Motoring Assist endorsed by Which? for excellence in roadside recovery

• Accolade recognises businesses that treat consumers honestly and fairly and resolve issues promptly

• GEM satisfied every aspect of a thorough independent review of its operation

• Becoming a Which? Trusted Trader enhances GEM’s reputation as one of the UK’s most trusted motoring organisations

GEM Motoring Assist has been officially endorsed by Which? as a Trusted Trader for roadside and recovery services – a recognition of its commitment to providing exceptional service, reliability and consumer confidence. 

Which? is the UK’s largest independent consumer organisation, representing more than 1.35 million members. Its mission is to champion fairness and safety for consumers by ensuring businesses meet the highest standards of professionalism and transparency. Only organisations that pass an extensive series of checks and assessments earn the right to display the Trusted Trader endorsement. 

To achieve this status, GEM Motoring Assist underwent a thorough and independent review process designed to assess every aspect of its operations. This included eligibility and financial health checks, an in-depth review of policy wording and compliance procedures, DBS vetting and interviews with vehicle recovery operators. In addition, Which? surveyed GEM members to verify consistently high levels of customer satisfaction and service quality.   

GEM satisfied every aspect of the review, a testament to the company’s strong ethics, transparent practices and dedication to excellence across all areas of operation. 

Lee Puffett, Chairman of GEM Motoring Assist, said: “We are delighted to receive this endorsement from Which? It is a true reflection of our team’s unwavering commitment to helping motorists – a commitment backed by honesty, integrity and professionalism.

“Becoming a Which? Trusted Trader not only reinforces our promise to deliver the highest standards of service to our members , but also enhances our reputation as one of the UK’s most trusted and dependable motoring organisations.”