Intermotor Group appoints new Marketing Manager

Intermotor Group has announced the appointment of Charlotte Wyld as Marketing Manager, as the company continues to strengthen its brand presence and support future growth across its global markets. 

In her role, Wyld will be responsible for driving the company’s marketing strategy, strengthening the Intermotor Group brand, increasing awareness of its capabilities and supporting customers through targeted, commercially focused marketing activity. 

Wyld brings with her more than 15 years’ experience in marketing, having worked across global organisations, SMEs and high-growth businesses. Her background includes brand development, product launches, corporate communications and integrated marketing campaigns, with experience spanning B2B, wholesale, digital and direct-to-consumer markets.

Earlier in her career, Wyld led corporate communications and PR for brands in the automotive sector, gaining valuable insight into the industry and working closely with trade media, customers and industry stakeholders.

Ross Toomey, Managing Director at Intermotor Group commented: “Charlotte’s extensive marketing experience and understanding of the automotive sector make her a valuable addition to the Intermotor Group team. As we continue to build awareness of the Intermotor Group rebrand and communicate the breadth of expertise we offer, Charlotte’s experience will play an important role in supporting our growth ambitions.” 

Wyld added: “I am pleased to join Intermotor Group at such an exciting stage in its journey. The transition back to its heritage - rebranding to Intermotor Group - represents an important milestone, and I’m looking forward to helping tell the story of the business, highlighting its engineering expertise, innovation and the value it delivers to customers around the world.”