New turbo brand delivers more choice for motor factors

With the objective of providing further choice and simplicity to UK motor factors, The Turbo Guy, has launched a new trade-only turbo brand, called Kiiro™.

Complementing its existing and fast-expanding remanufactured turbo portfolio, Kiiro™ will available exclusively via The Turbo Guy’s network of motor factors and parts distributors.

Delivering OE-matching performance, Kiiro™ turbos are supplied in a distinctive yellow box and are ready to fit. The brand name is a nod to the Japanese word for ‘yellow’, whilst also denoting premium quality.

Commenting on the launch, which will not only expand but also strengthen The Turbo Guy’s aftermarket turbo proposition, Allan Mitchell, founder and managing director, said:

“Speaking with our customers, we recognised an opportunity to create more choice in the market, whilst building on our reputation for high quality turbos. The Kiiro™ brand represents premium quality. By adding a ‘no quibble’ warranty, we are helping factors to streamline their business, by removing old core tracking, credit notes and associated administration.

“Our message is simple: quality turbos with the backup that the trade expects, so factors can focus on looking after their customers. Alongside our remanufactured offer, which has seen significant year on year growth, the launch of Kiiro™ is a welcome New Year boost to our mission to become the turbo supplier of choice for the UK aftermarket.”