OSRAM’s ‘Road Ready’ theme drives engagement at Automechanika Frankfurt

OSRAM, has revealed its success from exhibiting at the Europe’s leading aftermarket event, Automechanika Frankfurt.

With a theme of being ‘Road Ready’, the OSRAM stand at Automechanika Frankfurt was a hive of activity.

OSRAM showcased a comprehensive portfolio of innovations, including cutting edge vehicle illumination, robust working and driving lights, and an expanded range of high demand accessories, as well as advanced dash cameras, professional inspection lights, solar panels – all engineered to keep drivers ‘Road Ready’.                                         

The stand had interactive features throughout and on Wednesday, visitors got hands on and demonstrated their own skills in the NIGHT BREAKER LED SPEED H7 450 installation challenge, competing against OSRAM Automotive Speed Champion Isabel Rupprecht, Senior Product Manager for LEDr. The contest created an exceptional buzz, drawing large crowds and highlighting the user friendly design of OSRAM's latest LED innovations. 

Sticking with the lighting category, OSRAM’s NIGHT BREAKER LED H11 ECE bulbs were an Automechanika Innovation Nominee, highlighting how OSRAM is leading the change in vehicle lighting and the move to road legal LED bulbs.