Ring and OSRAM celebrate an incredible Screwfix Live!

Ring and OSRAM have hailed Screwfix Live a resounding success, with the show taking place at Farnborough International from 25th – 27th September.

Throughout the three day show, both brands engaged with Screwfix’s wide and varied customer base showcasing their extensive display of products for all tradespeople. After all the “white van” is probably the most important tool a tradesperson has.

Ring’s ULTRABOOST jump starters and ULTRACHARGE smart chargers were a real hit with crowd. Having the ability to rescue yourself if a flat battery occurred was a key priority for many of the visitors. 

Ring’s ULTRAINFLATE range of tyre inflators attracted high level of interest too. Having the ability to save money on fuel and wear and tear on tyres was easily understood in the context of making their business more efficient and profitable. 

Also on display were OSRAM’s professional dash cameras. While tech gadget are always of interest, having the ability to document what happens on the roads can benefit business owners.

Experts from Ring and OSRAM were on hand throughout the show to discuss products, offer advice and expertise and perform product demonstrations if needed.

Marketing Director for Ring, Henry Bisson, said: “We found Screwfix Live incredibly beneficial to both the Ring and OSRAM brands, as it allowed us invaluable face to face time with customers to showcase our extensive ranges that is not normally front of mind when they visit Screwfix. It helped get across the message that being proactive in looking after your van will lead benefits later on.

“It also gives us the opportunity to communicate with current and new customers about what we can help them with, whether that’s lighting, battery or tyre solutions or one of our other ranges that are only continuing to grow in popularity.

“We’ve launched many products in the last couple of years and have found that customers like to get hands on with products before purchasing them, so these events gave us that opportunity to demonstrate the products and educate them on all of their many features, which was well received.”