Strategic Appointment Fuels A1 ADAS Group Expansion

Jamie Willis steps into newly created role as demand rises for ADAS and diagnostics ‘done right’

A1 ADAS Group has announced the appointment of Jamie Willis as business relationship manager. The new role comes as the family-run business continues to expand nationally, having doubled in size over the past 12 months.

The Group, which provides a complete solution for workshops with UK-wide mobile ADAS calibration and remote diagnostic services, as well as supplying and installing ADAS, diagnostic, and garage equipment, says Jamie’s appointment will strengthen its customer-facing team.

Maintaining high standards of customer service while expanding, and ‘doing ADAS right’, are central to the Group’s strategy. The move will ensure customers across the UK continue to receive the personal, relationship-led support that has defined A1 from the outset.

Iain Molloy, managing director at A1 ADAS Group said: “Finding the right person for this role was about more than experience. We wanted someone who truly understands our ethos. A1 is not a standard corporate. We’re professional and highly accountable, but we operate with a family ethos that puts relationships first. Jamie gets that completely. He brings technical credibility, industry knowledge and a trusted reputation, making him a perfect fit for our customers and our team.”

Jamie joins from ALLDATA with nearly 30 years of automotive experience. He began his career as an apprentice mechanic before qualifying as a technician, and later moved into front-of-house, workshop management and technical data roles. Having worked in so many positions across the sector, he has first-hand insight into the pressures faced by technicians, garage and bodyshop managers, and fleet companies.

Jamie said: “A1 had been on my radar for some time. I’ve always respected Iain’s expertise and the way the team supports workshops with honesty and empathy. What sets A1 apart is the breadth of solutions it offers and the people delivering them.

“Equipment is only as good as the person operating it. I’ve already seen, for example, that the remote diagnostics team responds almost immediately to jobs; that’s not common in this industry. It means I can tell customers what to expect and know, with full integrity, that the service they receive is likely to exceed those expectations.”