Supertracker champions long-term value with ‘Built to Last’ campaign

Supertracker has launched its bold ‘Built to Last’ campaign to highlight that well-manufactured and properly supported equipment, built for its intended environment, doesn’t need to be a short-term or disposable investment.

“Decades of experience have taught us that alignment machines don’t live in labs; they live in real, high-demand workshops where equipment is used constantly and must perform without fail,” says Andrew Bates, Managing Director of Supertracker.

In these environments, alignment equipment is exposed to vibration, dirt, knocks, temperature shifts and continual handling. To maintain performance and reliability, it must be built to a standard that withstands this intensity, without the need for re-calibration after every use.

“Alignment systems are precision tools,” Andrew continues. “Long-term accuracy must be considered right from the product development stage. Rigid, well-engineered systems provide consistency across all working environments.”

With so many options available on the market, Supertracker’s ‘Built to Last’ campaign encourages workshops to consider the long-term value of investing in durable, well-supported alignment equipment. By choosing systems designed specifically for the environment it is intended for and backed by expert aftercare, workshops can benefit from fewer breakdowns and therefore reduced downtime, greater confidence in every alignment job as well as environmental and ethical benefits.