UPG reinforce commitment to equality following IAAF Gender Balance Meeting

UPG UK & Ireland is highlighting ways in which brands in the sector can encourage more women to join the industry following the IAAF’s Gender Balance meeting in October.

Gina Watson, Head of Marketing at UPG UK & Ireland, commented: “One of the main ways in which the automotive aftermarket can show commitment to encouraging more women to join and thrive in the industry is to review the wording of recruitment adverts and adjust job titles to be more inclusive.”

The company says that the future of the industry resides in young people coming into the sector, further emphasising the need to explore opportunities to invite young people to key events like truck racing and trade exhibitions, alongside customers, to inspire the next generation.

Watson added: ‘As a collective, the aftermarket needs to address cultural issues that women face in the industry and work towards genuine gender balance in the office, championing the valuable expertise that women possess, not just because of their gender.

“Both leaders and managers within the industry need to acknowledge expertise first, while supporting diversity. UPG UK & Ireland is maintaining its commitment to working towards a more equal future that offers prosperity for all.”

The IAAF Gender Balance Council are building a long-term outlook for the sector, aiming to break down barriers to entry and broaden the talent pool available to the aftermarket, as part of its mission to create a more inclusive, representative and progressive industry.

This includes encouraging businesses to embrace diverse skill sets from outside the industry, ensuring a better gender balance for the aftermarket.