Autoglym creates new ‘two-tier’ LifeShine system to deliver ceramic protection
All-new LifeShine CeraFuse ULTRA launched as a new top-tier ceramic protection system for premium and luxury car retailers
Ceramic-based technology offers double the durability* of Autoglym’s existing LifeShine CeraFuse, which will remain on sale via dealerships
New CeraFuse ULTRA offers an enhanced lifetime guarantee and an aftercare collection offering advanced all-season protection and superior interior care
Autoglym dealer support includes technical advice, customer service assistance, sales and marketing training, and bespoke point-of-sale materials
Autoglym LifeShine has launched CeraFuse ULTRA, its most advanced ceramic paint protection product, offering improved gloss, durability, and resistance to environmental contaminants.
Aimed at the high-performance and luxury car segment and suitable for vehicles up to 10 years old, CeraFuse ULTRA provides double the durability* of its existing CeraFuse vehicle protection system. The launch allows dealers to now offer customers two different grades of LifeShine protection – premium and ultra-premium.
The new CeraFuse ULTRA coats and protects a vehicle’s exterior, interior and glass surfaces. Extensive laboratory research conducted by Autoglym has confirmed that CeraFuse ULTRA offers double the durability* of CeraFuse when subject to exacting testing under controlled conditions.
Safe and easy to apply, the new Exterior Ceramic Protection product increases the depth of gloss of a vehicle’s paintwork to ensure the original colour remains intact and doesn’t dull over time. In addition, it offers enhanced water beading properties on exterior surfaces, a visual indicator of the solution’s strong hydrophobic properties.
CeraFuse ULTRA can be applied to any vehicle with a clearcoat, and it has been formulated to work just as well on gloss paint protection film (PPF)** and clear-coated composite surfaces including carbon fibre, which are increasingly popular in the premium car segment.
Regardless of the chosen LifeShine package, the Interior Protection solution has been enhanced to be quick drying for easy and efficient application by workshop technicians, aiding rapid turnaround at high-volume sites. It provides lasting resistance to spills and staining on leather, Alcantara, and fabric surfaces.
The Glass Protection product in CeraFuse ULTRA is infused with advanced hydrophobic technology that repels water and resists dirt and road grime, delivering crystal-clear optical visibility in all conditions.
Anna Houldsworth, Head of Paint Protection at Autoglym LifeShine, commented: “Our product development teams have harnessed the latest advancements in ceramic coating technology for CeraFuse ULTRA.”