LKQ Euro Car Parts launches premium filtration range from optimal

LKQ Euro Car Parts has launched a new premium OPTIMAL filtration range to give technicians greater choice and an upgraded offering when supporting customers’ filtration needs.

Designed to support smooth and reliable journeys for motorists, the OPTIMAL brand is part of the Emotive portfolio - a new house of brands built on a 30-year legacy that’s exclusive to LKQ across its 280-branch network.

The new range offers a premium aftermarket option for filtration products, meaning they use high-efficiency materials and boast durable construction and advanced features, enabling consistent performance over a longer service life, particularly in extreme conditions.

Technicians will benefit from OPTIMAL’s market-leading quality, as products are rolled out across all LKQ branches nationwide over the next few months. Many OPTIMAL steering items in the range carry the prestigious TÜV certification, signifying adherence to high standards in safety and performance. OPTIMAL’s new filtration range is engineered with high permeability materials and precision manufacturing, offering premium performance across oil, air, fuel and cabin applications.

This launch marks another major milestone in LKQ’s ongoing investment in its product range, following recent product extensions to Pagid, Brembo, and Eicher braking solutions, Mitsuboshi belts and ERA automotive bulbs.

Matt Robinson, B2B Trading Director at LKQ Euro Car Parts, said: “We’re always working to expand our range to cater to the specific demands of technicians and their customers. And now, technicians can better service performance-conscious customers with our new premium OPTIMAL range. 

“OPTIMAL brings together decades of engineering expertise and innovation to deliver premium aftermarket products that are tried, tested and - most importantly - trusted filters. This launch is a key milestone in expanding our product range and we’re excited to see it make a real difference in workshops.”